Based in Smiths Station, AL

You built the business. I’ll build the website.

Custom websites for local businesses, designed and written by me, Austin, from $997 for a one-page site. In person around Columbus, Phenix City and Auburn; by video everywhere else.

Concept sites

The Ironwood Auto & Tire concept site on a phone

Based in Smiths Station, Alabama. Meeting in person anywhere from Columbus and Phenix City to Auburn and Opelika, and working by phone and video with businesses everywhere else.

Concept work

Invented businesses, real design.

I built these to show range before I had client sites to show. Each one is designed around how its customers actually decide, and each is labeled as a concept.

Concept site
The Ironwood Auto & Tire concept site

Auto repair

Ironwood Auto & Tire, concept site

Built for

Drivers searching on a phone, often next to a car that won’t start.

On the site

  • Call button up top
  • Sticky call bar on phones
  • Services at a glance
  • Hours and location

View the concept site

Concept site
The Kettle & Grain Coffee Co. concept site

Coffee shop

Kettle & Grain Coffee Co., concept site

Built for

People choosing where to spend a slow morning.

On the site

  • Full-bleed photography
  • Readable, priced menu
  • Photo gallery
  • Hours and directions

View the concept site

Concept site
The Green Bench Lawn & Landscape concept site

Lawn & landscape

Green Bench Lawn & Landscape, concept site

Built for

Homeowners comparing lawn companies by the yards they’ve done.

On the site

  • Recent work gallery
  • Seasonal timeline
  • Services list
  • Quote by call or email

View the concept site

Concept site
The Mayhaw Flower Studio concept site

Florist

Mayhaw Flower Studio, concept site

Built for

Someone buying flowers for an occasion, often the same day.

On the site

  • Same-day cutoff up top
  • Shop by occasion
  • This week’s bouquets
  • Order by phone

View the concept site

The build

Priced by the size of the site.

A one-page site and a site with online booking and client logins are different jobs, so they cost different amounts. Every package includes the design, the writing and launch on your own domain, and every price is right here.

  • Starter

    $997

    A one-page site

    Looking established and getting the call: who you are, what you do, and how to reach you.

    Paid in full before work starts

  • Business

    $1,997

    Up to 5 pages

    Several services, or customers who want the details before they call.

    Paid in full before work starts

  • Growth

    $3,497

    Up to 12 pages and one connected feature

    Booking or taking payments online, or showing up in searches across several towns.

    Half to start, half at launch

  • Custom

    From$5,000

    Logins, portals, memberships and bigger stores

    A site people log in to: client portals, staff, contractor or consultant portals, memberships, stores with 50 or more products, or connections to your own software.

    Half to start, half at launch

Add-ons, like an extra page or form, online booking or payments, start at $150. Your written quote lists everything before you pay.

What each package includes

In every package

The essentials, done properly

  • A custom site built around your business and brand
  • The words written for you — you review, you don’t have to write
  • Mobile-first and fast, with tap-to-call on phones
  • Contact form that emails you directly
  • Basic on-page SEO
  • 2 rounds of revisions before launch
  • Launched on your own domain — registered in your name, so you own it

After launch

Care Plans

Hosting, updates and a person who answers your email. Every plan has the same services; the difference is how many hours of edits you get each month.

  • Essential2 hours of edits a month$150/mo
  • Plus3 hours of edits a month$175/mo
  • Premium4 hours of edits a month$200/mo

Every plan includes hosting and uptime monitoring, content and text updates, small design tweaks and email support. Optional. Cancel anytime. Unused hours don’t roll over. Sites with logins or a store need a Care Plan, quoted with the build.

How it goes

  1. Tell me about your business

    A one-minute form, then a detailed questionnaire and a short call. You get a written quote and a launch date before you commit to anything.

  2. I design, write and build it

    You don’t have to write a word. I draft everything, and you approve it.

  3. Review, refine, launch

    2 rounds of changes, then your site goes live on your own domain.

Who you’ll work with

Hi, I’m Austin.

Soft Systems Studio is one person: me. I’m based in Smiths Station, Alabama, and I build websites for local businesses. If you’re around Columbus, Phenix City, Auburn and Opelika, we can sit down in person; anywhere else, we work by phone, email and video.

It’s a new studio, so I charge for the work itself, not for a reputation I haven’t built yet. You deal with the person designing your site from the first call to launch day. I use AI tools to work quickly, and I check every page myself.

— Austin Hodges

Based
Smiths Station, Alabama
In person
Around Columbus, Phenix City, Auburn and Opelika
Remotely
Local businesses anywhere, by phone, email and video
You talk to
Austin, from the first call to launch day
Replies
Within 24 hours
More about the studio

Questions

Something not covered here? Ask it in the quote form or by email.

How much does a website cost for a small business?

It depends on how much the site needs to do. A one-page site is $997. Up to 5 pages is $1,997. Up to 12 pages with online booking, payments or a blog is $3,497. Sites with logins, memberships or a bigger store are quoted, from $5,000. Every package covers the design, the writing, the build and launch on your own domain. Hosting and edits after launch are optional Care Plans at $150–$200/month.

Which package do I need?

Start your quote: a one-minute form, then a detailed questionnaire about what your site needs to do. I recommend a package from your answers and send you a written quote listing everything it includes, before you pay anything.

How do I pay?

Builds up to $2,500 are paid in full before work starts. Above that, it’s half to start and half at launch. Payments go through Stripe.

How long does a website build take?

It depends on scope, so I'll give you a specific date during your intake call — before you commit to anything, not after.

Do you use AI to build websites?

Yes — I use AI tools to move faster, but every site is personally designed and reviewed by me before it ships. It's just me; there's no team of designers behind the scenes.

What’s included in revisions?

Every package includes 2 rounds of revisions before launch. A round is one list of everything you’d like changed — I make the changes and send the updated site back to you. Extra rounds are $150 each.

What if I need changes after launch?

That’s what the Care Plans ($150–$200/month) are for: hosting plus 2, 3 or 4 hours of edits a month, depending on the plan. Unused hours don’t roll over. Without a plan, changes are quoted before any work starts.

Who owns the domain?

You do. You register it in your own name (usually about $12 a year), and I connect it to your site and walk you through the setup.

Can I see examples of your work?

The concept sites above are my work: sites I designed and built for invented businesses, each clearly labeled as a concept. Soft Systems Studio is new, so there aren't client sites to show yet.

Do you offer hosting?

Hosting is included with every Care Plan ($150–$200/month). Without one, I hand over your finished site files and help point your domain wherever you choose to host it. Your site stays live on my hosting for 30 days after launch while you move it.

Where are you located?

I’m based in Smiths Station, Alabama. I meet clients in person around Columbus, Phenix City, Auburn and Opelika, and I work with local businesses anywhere else by phone, email and video call.

Do you work with businesses outside Columbus, Phenix City and Auburn?

Yes. Most of the work happens by phone, email and video anyway, so where you are doesn’t change the price, the process or the timeline.

Tell me about
your business.

A minute to start. I reply within 24 hours.